“Simply Central” for Super Bowl LII

Whether you plan on attending or merely soaking up the action, Bloomington is the perfect spot for your Big Game getaway

On Feb. 4, 2018, less than 15 minutes away from Bloomington, the crowds will be screaming in U.S. Bank Stadium as Super Bowl LII kicks off. However, it’s not just about the hour of game time. Super Bowl LII is about the full experience before and after the game, and the city of Bloomington provides one you’ll never forget.

With its close access to transportation and both downtown Minneapolis and St. Paul, Bloomington is “simply central,” and its proximity to Super Bowl LII festivities is no different. Plus, Bloomington is home to Mall of America® and 43 hotels all just minutes from MSP Airport, Minneapolis and Saint Paul.

Illuminate South Loop
February 1 - 3, 2018
Bloomington invites you to an outdoor winter art experience. Illuminate South Loop is a three-day event that will showcase
Bold North PackageBook the Bold North Package to experience Mall of America, fabulous attractions and exhilarating winter events!

illuminate score playfieldScore! by Daily Tous Les Jours featured at Illuminate South Loop interactive art installations and performances produced by local and international artists. Come enjoy the creativity, a warm drink, and local fare served around a bonfire.

International Ski Jumping Competition
January 30, 2018
Bloomington is home to Bush Lake Ski Jump, a new 70-meter jump that will host the International Ski Jumping Competition. Come experience an exciting Olympic atmosphere unique to the Midwest. You'll see professional ski jumpers from around the world going 50 miles an hour down the huge jump reaching distances as long as a football field.

Super Bowl LIVE presented by Verizon
January 26 - February 4, 2018
Take a 20-minute ride on the METRO Blue Line light rail from the Mall of America up to Minneapolis’ Nicollet Mall station, headquarters of Super Bowl LIVE presented by Verizon. For 10 days

leading up to the big event, six blocks of the newly renovated mall will be full of free events and everything that we Minnesotans love. Larger than life ice sculptures, life-size snow globes and a heated football “warming bench” will line the walkways for selfies galore, national networks will broadcast live from the party, and local and national acts will be playing at the Verizon Up Stage at Ice Mountain. The host committee even signed on the legendary Minnesota music duo Jerry Jam and Terry Lewis, who have the most Billboard No. 1 hits than any other songwriting and production team, as the music ambassadors. Each day will end with Native American dancers “drumming down the sun,” and a brilliant multimedia light show extravaganza that brings the aurora borealis to town.

Super Bowl Experience driven by Genesis
January 27 - February 3, 2018
With Nicollet Mall and Super Bowl LIVE as the entry point, you can explore the rest of the excitement around the city. A free NFL fan
Super Bowl Live LIISuper Bowl Live downtown Minneapolis, MN

Ice Palace at the Saint Paul Winter CarnivalIce Palace at the Saint Paul Winter Carnival dome will be over Peavey Plaza, and the Super Bowl Experience driven by Genesis, which is an NFL interactive theme park, will flank the Minneapolis Convention Center. Tickets on sale now at Ticketmaster.com.

The Great Northern presented by Target
While you’re up around the metro, check out the Great Northern Festival, which spans both Twin Cities. There are few things more Minnesotan than our U.S. Pond Hockey Championships on Minneapolis’ Lake Nokomis or the City of Lakes Loppet Ski Festival, and snow and ice sculpting contests, parades, free ice skating and more help make up the many events of the Saint Paul Winter Carnival. This year, visitors will experience a true frozen wonder, Ice Palace 2018 will be an awe-inspiring 70-foot tall Ice Palace in the heart of Rice Park. Up in the Bold North, we love our winters, and we want to show you why.

You can get to both downtown Minneapolis and St. Paul without ever needing a car because of Bloomington’s public transportation hub, so getting to the Super Bowl festivities and the Great Northern is a breeze. At the end of the day, though, the city’s 40-plus hotels offer you respite from the traffic and commotion of downtown. However, if you look around Bloomington itself, you’ll find that this 85,000-person city has the Minnesotan spirit that the Super Bowl’s Bold North is trying to capture. Check out Bloomington’s award-winning dining, its vibrant arts and performance center, family friendly excursions at places like The Works museum and Vertical Endeavors, and Minnesota outdoor delights at the 14,000 acres of the Minnesota Wildlife Valley Refuge and Hyland Hills Park Reserve and Ski Area.

Celebrating the Super Bowl in its host state is often a once-in-a-lifetime experience, so get your state pride on with Minnesota Made items, scope out the best sports bars for your seat to the game, or give yourself the luxury treatment in between the hustle and bustle. The Super Bowl is in the Bold North this year, and you can access the best of it right from Bloomington, Minnesota.