About the Bloomington CVB.

Hello from the Bloomington Convention & Visitors Bureau. We are the official marketing organization of the city of Bloomington, MN. As such, we promote travel and tourism to the city, its partners, local attractions and the surrounding communities. We’re also here to help answer any questions you may have about Bloomington. Whether you’re organizing a meeting in the Twin Cities or a family vacation to Mall of America┬«, let us know how we can help. We look forward to hearing from you.

Mission Statement

Market the Bloomington brand with a unified voice to all of its audiences.

Attract & Secure meetings, events and tourism for Bloomington, Minnesota.

Enhance the overall Bloomington experience and contribute to the economic well-being of the city through leadership and innovation in the hospitality industry.


The Bloomington Convention & Visitors Bureau continually strives for excellence, while conducting its activities with integrity, creativity and enthusiasm.

Destination Marketing Accreditation Program The Bloomington Convention & Visitors Bureau is accredited by the Destination Marketing Accreditation Program (DMAP) of the Destination Marketing Association International, 2025 M Street, NW, Suite 500, Washington, D.C., 20036, USA, Ph. 202-296-7888.

  • BCVB Executive Team
  • Board of Directors
  • BCVB Services
  • Sponsorship & Community Involvement


Bonnie L. Carlson, CDME, President & CEO

Bonnie has been with the Bloomington Convention & Visitors Bureau for 24 years of service and has made significant contributions to the state’s travel industry. Carlson has been at the forefront of the hospitality industry crafting and supporting policies and initiatives promoting the industry at every level – local, state, national and international. She has been active in several other tourism organizations including the Explore Minnesota Tourism Council, the Executive Committee of the United States Travel Association, Destination Marketing Association International and the Minnesota Association of Convention and Visitor Bureaus.

Jan Kroells, Vice President of Marketing

Jan's areas of responsibilities as Vice President of Marketing include Leisure Marketing and Advertising, Internet Marketing, and Special Events, including the Bloomington Diamond Service Awards. She has been a part of the Bloomington Convention & Visitors bureau for 20+ years and works with a fabulous, creative and loyal team, as well as industry partners.

Sherri Mullery, Vice President of Business and Foundation Partnerships

Sherri leads our Business and Foundation Partnerships team, who build relationships and support the Bloomington CVB initiatives. Business partnerships enhance our marketing programs and create awareness for local and national company products at Bloomington CVB events, on the website and in print media. In building relationships we position Bloomington as a brand.

Daniel S. O’Neill, Vice President of Strategy and Sales

Dan has over 17 years experience in travel and hospitality and heads up day to day strategy and sales for the Bloomington Convention Bureau. Dan develops “win-win” strategies and partnerships, often with major entertainment, travel and sports properties. His background includes hotel strategic planning, brand marketing and market research covering business-to-consumer and business-to-business. Dan has consulted with Radisson Hotels & Resorts, Country Inns & Suites, Caribou Coffee, Northwest Airlines, Delta, American Airlines and National Rental. Dan has exceeded Destination production goals in 2008, 2009 and 2010.



  • VICE CHAIR: Mr. Steve Nelson, Executive Vice President, AACC International
  • Ms. Cathleen Olson, President, COLOURS Marketing + Design
  • Mr. Mitch Kilian, Director of Governmental Affairs, Metropolitan Airports Commission
  • Mr. Steve Peterson, Principal Architect, Microsoft Corporation
  • Mr. Dan Jasper, Vice President of Public Relations, Mall of America
  • Dr. Joyce Ester, President, Normandale Community College


  • CITY OF BLOOMINGTON MAYOR: Mr. Gene Winstead, Mayor, City of Bloomington
  • Mr. Jack Baloga, Bloomington City Council
  • Mr. Larry Lee, Community Development Director, City of Bloomington


  • CHAIR: Mr. Jim Saccoman, General Manager, Embassy Suites Bloomington
  • Mr. Harry Gorstayn, General Manager, Radisson Blu Mall of America
  • Mr. Tod Oswald, General Manager, Minneapolis Airport Marriott


  • Mr. Tim Ronayne, General Manager, AmericInn Hotel & Suites Bloomington West


  • Ms. Bonnie Carlson, President & CEO, Bloomington Convention & Visitors Bureau


Whether you’re traveling to Bloomington on business or pleasure, the Bloomington Convention & Visitors Bureau (BCVB) is your information resource. The BCVB offers the following services:

Free meeting planning assistance
Online request for proposal
Meeting resource assistance
Liaison to hotels and customers
Coordination of site visits
Attendance builders or pre-mailers
Material for bid presentations
Pre and post convention tours and programs
Area attraction information
Spouse and family programs
Sample itineraries
Easy to use website
Mall of America® information

Diamond Service Awards

As a salute to outstanding employees in the Bloomington tourism, hospitality and retail industries, the Bloomington Convention & Visitors Bureau created the Bloomington Diamond Service Awards. This event honors and recognizes seventeen exceptional individuals on the front lines of hospitality, who contribute to Bloomington’s success as a friendly, world-class destination. A special Spirit of Hospitality awards honors an individual who has made a significant contribution to the travel industry. This award embodies the spirit of commitment to the success and future of Minnesota and Bloomington as a world-class visitor destination.

Bloomington Convention & Visitors Bureau Foundation Golf Tournament

The Bloomington Convention & Visitors Bureau annually hosts a golf tournament to benefit its Foundation for education, service and hospitality. This annual sellout is held at a local course, and participants receive a deluxe gift at check in and are treated to a lunch, reception and dinner. Sponsors truly make the event successful with sponsored beverages and snacks throughout the course and unique contests at the holes. Sponsorships are available by contacting Sherri Mullery, Vice President of Business and Foundation Partnership at smullery@bloomingtonmn.org.